Why We Tell Stories

From the creator

New videos DAILY: https://bigth.ink Join Big Think Edge for exclusive video lessons from top thinkers and doers: https://bigth.ink/Edge ---------------------------------------------------------------------------------- "There’s actually a science to why stories matter. So when we hear a good story as human beings our brain lights up. It illuminates the city of our minds," says Contently's Editor-in-Chief Joe Lazauskas. "It makes us care. It builds relationships. And that’s why storytelling has been such a fundamental part of being human since early times." Lazauskas then defines the four key elements that all compelling stories share, from cave paintings to the Bible—even Star Wars. If you can incorporate them all into a single narrative, you may have mastered storytelling. Joe Lazauskas and Shane Snow are the authors of The Storytelling Edge (February 13, 2018), available for pre-order now. ---------------------------------------------------------------------------------- JOE LAZAUSKAS Joe Lazauskas is the editor-in-chief of Contently and its flagship publication The Content Strategist, which Digiday named a 2015 finalist for Best New Publisher and The Drum named the Best B2B Content Marketing of 2015. A technology and marketing journalist, Joe is a regular contributor to Fast Company and has written for Mashable, Digiday, The Huffington Post, and Forbes, among other publications. He is the former editor-in- chief of The New York Egotist and The Faster Times. He can b

Published 2011-06-14 · Watch on YouTube ↗
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