Why the UFC is worth $4 billion

From the creator

This weekend the Ultimate Fighting Championship is celebrating its 200th pay-per-view fight card, and it's been widely reported that it will announce that its parent company, Zuffa LLC, has been acquired for more than $4 billion. That’s a whopping increase from the $2 million the company sold for back in 2001, when it was banned from broadcast television and on the verge of bankruptcy. Subscribe: https://goo.gl/G5RXGs Check out our full video catalog: https://goo.gl/lfcGfq Visit our playlists: https://goo.gl/94XbKx Like The Verge on Facebook: https://goo.gl/2P1aGc Follow on Twitter: https://goo.gl/XTWX61 Follow on Instagram: https://goo.gl/7ZeLvX Read More: http://www.theverge.com

Published 2016-07-09 · Watch on YouTube ↗
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