Why Do We Go All In on Lost Causes?

From the creator

We've all experienced the sunk cost fallacy: when you are deep into a task and tell yourself that you’ve come this far, so you may as well finish it. We do this even if it's no longer logical to finish. So why do we do it? Hosted by: Brit Garner ---------- Support SciShow by becoming a patron on Patreon: https://www.patreon.com/scishow SciShow has a spinoff podcast! It's called SciShow Tangents. Check it out at https://www.scishowtangents.org ---------- Huge thanks go to the following Patreon supporters for helping us keep SciShow free for everyone forever: AAdam Brainard, Greg, Alex Hackman, Sam Lutfi, D.A. Noe, الخليفي سلطان, Piya Shedden, KatieMarie Magnone, Scott Satovsky Jr, Charles Southerland, Patrick D. Ashmore, charles george, Kevin Bealer, Chris Peters ---------- Looking for SciShow elsewhere on the internet? Facebook: http://www.facebook.com/scishow Twitter: http://www.twitter.com/scishow Tumblr: http://scishow.tumblr.com Instagram: http://instagram.com/thescishow ---------- Sources: https://www.nj.com/onlinegamblingnj/2013/12/how_the_sunk_cost_fallacy_can.html https://www.behavioraleconomics.com/resources/mini-encyclopedia-of-be/sunk-cost-fallacy/ https://www.sciencedirect.com/science/article/pii/0749597885900494 https://pressbooks.bccampus.ca/uvicecon103/chapter/1-2-opportunity-costs-sunk-costs/ https://psycnet.apa.org/record/1991-11275-001 https://www.frontiersin.org/articles/10.3389/fpsyg.2018.01136/full https://www.jstor.org/stable/258647?seq=1#metadata_inf

Published 2019-07-25 · Watch on YouTube ↗
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