Why Do Coupons Exist? | Compound Interested Ep. 4

From the creator

More than 320 billion paper coupons were distributed in the U.S. last year, but less than .4 percent (yes, that’s four-tenths of 1 percent) of them were redeemed. So why do manufacturers spend valuable resources to make and distribute them? One big reason: Coupons are a useful weapon in the behind-the-scenes battle manufacturers often wage with retailers to get new products on the shelf. Catch up on more episodes of Compound Interested: Watch: "Is organic food a rip-off?" - http://bit.ly/2nX05oz Watch: "Why so many tech companies are valued at over a billion without making a dime in profit" - http://bit.ly/2mjl4RV Subscribe to VICE News here: http://bit.ly/Subscribe-to-VICE-News Check out VICE News for more: http://vicenews.com Follow VICE News here: Facebook: https://www.facebook.com/vicenews Twitter: https://twitter.com/vicenews Tumblr: http://vicenews.tumblr.com/ Instagram: http://instagram.com/vicenews More videos from the VICE network: https://www.fb.com/vicevideo

Published 2017-03-20 · Watch on YouTube ↗
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