Why Aston Martin Needs Women

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The new chief executive of Aston Martin wants to increase the company's value by targeting a new customer base: women. WSJ's Niki Blasina explains why women are becoming increasingly more important to luxury car makers. Photo: Aston Martin. Don’t miss a WSJ video, subscribe here: http://bit.ly/14Q81Xy More from the Wall Street Journal: Visit WSJ.com: http://www.wsj.com Visit the WSJ Video Center: https://wsj.com/video On Facebook: https://www.facebook.com/pg/wsj/videos/ On Twitter: https://twitter.com/WSJ On Snapchat: https://on.wsj.com/2ratjSM

Published 2015-05-27 · Watch on YouTube ↗
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