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The post-crisis consumer - John Gerzema

TED-Ed ↗

From the creator

John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. In this talk, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending. (Filmed at TEDxKC.) Talk by John Gerzema.

Published 2013-06-05 · Watch on YouTube ↗
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