The Bicycle Helmet Gets a Makeover

From the creator

The bicycle helmet has hardly evolved since its introduction in the 1970s. But now Sweden's Hövding has invented an airbag collar for adults who are reluctant to wear helmets they consider uncool and ungainly. Click here to subscribe to our channel: http://bit.ly/14Q81Xy Visit us on Facebook: http://www.facebook.com/wsjlive Follow us on Twitter: https://twitter.com/WSJLive Visit the Wall Street Journal: www.wsj.com Don’t miss a WSJ video, subscribe here: http://bit.ly/14Q81Xy More from the Wall Street Journal: Visit WSJ.com: http://www.wsj.com Visit the WSJ Video Center: https://wsj.com/video On Facebook: https://www.facebook.com/pg/wsj/videos/ On Twitter: https://twitter.com/WSJ On Snapchat: https://on.wsj.com/2ratjSM

Published 2014-01-13 · Watch on YouTube ↗
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