Steve Rubel Talks Twitter | Big Think

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Steve Rubel Talks Twitter New videos DAILY: https://bigth.ink/youtube Join Big Think Edge for exclusive videos: https://bigth.ink/Edge ---------------------------------------------------------------------------------- Twitter has won the day, but nothing lasts forever. ---------------------------------------------------------------------------------- TRANSCRIPT: Question: How significant is Twitter as a marketing vehicle? Steve Rubel: It’s huge right now, and I stress the words “right now." What’s interesting about Twitter is as a marketing vehicle is that, one, it has a huge community and growing. Years ago, when I did media relations, I don’t do media relations anymore but what I did, the best tip I ever got was to go where the media are. It’s just much easier to get results if you do something where the media are already gathered than to try and get the media to come to you, for whatever it is you’re trying to do. This day that’s a tactic a lot of PR professionals make heavy use of. It’s the same exact thing in social media. You want to go where there’s already people and there’s a lot of people on Twitter and the numbers show that they’re growing. And I know that, at some point, they will plateau and somebody else will come along and it will be kind of interesting to see how things shake out, but I think the way you, the reason it’s taken a lot from marketers is that one, the community is there. Two, it’s lightweight. I can’t even tell you how many clients over t

Published 2012-04-24 · Watch on YouTube ↗
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