Start-Ups Are Making Gyms Their Headquarters

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Equinox, Life Time, Flow Yoga and Brooklyn Boulders all have locations with coworking spaces. The trend of gyms becoming coworking spaces is growing. Working out of a gym is often cheaper than working out of traditional coworking spaces and gives members the added benefit of having work-life balance. Class Act Sports is a digital media company that started out creating videos that highlight positive stories about athletes giving back to the community. It's also got a very unusual workplace: It's based in a gym. Specifically, its headquarters is in the New York location of Life Time, a high-end chain of fitness centers. "When your gym is connected to your workspace everyone has this energy going," said Class Act Sports chief marketing officer "Moose" Haila. "You never know who is coming in and who is going out, whether you're coming from a great work out or getting a great meal in an incredible atmosphere. Most We Work buildings are closed off and you have your own sections, kind of like high school. Life Time is open, and it forces you to interact." A typical day's work involves getting a workout in early in the morning, having a quick meeting to discuss the day's agenda from the Life Time cafeteria area, and then jumping straight into calls poolside, in a conference room or in one of the lounge areas. There's often time to fit an evening class or play basketball before calling it a day. Moose met Class Act Sports CEO Jared Ginsberg when he was touring the facility. H

Published 2018-06-11 · Watch on YouTube ↗
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