Saras Sarasvathy Explains the Entrepreneurial Method | Big Think

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Saras Sarasvathy Explains the Entrepreneurial Method New videos DAILY: https://bigth.ink/youtube Join Big Think Edge for exclusive videos: https://bigth.ink/Edge ---------------------------------------------------------------------------------- The key skill is assessing the resources available. ---------------------------------------------------------------------------------- TRANSCRIPT: Question: What method do entrepreneurs use? Saras Sarasvathy: I presented the entrepreneurial worldview fully born, if you will. But in actual fact I had to understand that by looking at what entrepreneurs actually do in a micro level, if you will. So in my research, I talked to a whole bunch of, you could call them successful entrepreneurs, but success was only a part of their story. I call them expert entrepreneurs. These are people who had several years of founding experience, of multiple firms, often success and failures and they had learned to perform well overtime. So they had taken at least one company public so of course people see them as successful entrepreneurs. And, when you study how they think and I gave them a 17-page problem set of typical start-of-decisions that all entrepreneurs have to make in starting a company. So I got to see at the micro level the kinds of things that they do. Not just the whole world view of how they think but how they implement that world view in their practical day to day business problem solving if you will and I found the CDs of things

Published 2012-04-24 · Watch on YouTube ↗
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