Root Access: Reducing user friction and boosting user acquisition

From the creator

User friction: a psychological resistance to an aspect of an app or website which results in confusion, aggravation and/or weariness on the part of the user. It can kill your startup. Nazmul Idris, a design focused Developer Advocate working on the Android team, is here to tell us how to reduce friction and boost user acquisition. For more Root Access, see our playlist: http://www.youtube.com/playlist?list=PLOU2XLYxmsILjw2c4ImxWXvi4vPrLCjYv

Published 2013-09-16 · Watch on YouTube ↗
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