Root Access: Pricing for startups

From the creator

Pricing your product right is critical for any startup. Macovei Vlad, a viewer, recently asked in the YouTube comment section: What should be the factors determining the initial price of an app and if a correction is needed what should be the transition strategy to a lower or higher price point without upsetting current or future potential customers? Is ad supported the better way to go form the beginning? Don Dodge, long-time investor and startup advocate, shares the pricing strategy he has seen work best for startups. For more Root Access episodes about startups, see the playlist: http://www.youtube.com/playlist?list=PLOU2XLYxmsILjw2c4ImxWXvi4vPrLCjYv

Published 2013-12-02 · Watch on YouTube ↗
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