Reputation and Sharing Based-market Segmentation

From the creator

From the mediaX Conference "New Approaches to Audience Segmentation": Paolo Parigi describes his research into trust in online communities, specifically, if it is possible to use technology to build interpersonal trust. His approach correlates trust related behavior with individual risk profiles. At the New Approaches to Audience Segmentation Conference, thought leaders in audience segmentation discuss advances in context aware information – messages delivered where, when and how we want them. New market segmentation strategies are necessary to reach online, multi-tasking audiences. In this context, segmentation is revealed as the first step to prediction. Understanding audience motivations leads to empowerment. http://mediax.stanford.edu/news/audience-segmentation

Published 2014-12-13 · Watch on YouTube ↗
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