Off the Charts: Campaigns and Attribution for Android Applications using Google Analytics

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Join Andrew Wales as he discusses how to get the most out of attribution and campaign measurement on Android using Google Mobile App Analytics. Links/TOC below. 00:26 Introduction 1:59 Campaigns & Universal Analytics 6:23 Google Play Campaign Measurement (How It Works) 8:41 Implementation 12:58 Testing 17:10 Common Issues 21:44 Resources Campaign Measurement Developer Guide: http://goo.gl/PbviV Google Play URL Builder: http://goo.gl/KjchM Testing Guide: http://goo.gl/mZ15w

Published 2013-06-20 · Watch on YouTube ↗
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