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NetEase: Navigating global launches

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A considered, focused and responsible strategy: That’s the key to launching a game globally. Ethan Wang, Vice President of NetEase uncovers the process behind a global launch, using real-life case studies to do the talking. From product development to market segmentation, discover what goes into developing an internationally recognized game with Navigating Global Launches. Subscribe to Google Developers → https://goo.gle/developers

Published 2021-04-08 · Watch on YouTube ↗
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