Need-based Segmentation For Customer-Centered Services

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From the mediaX Conference "New Approaches to Audience Segmentation": The Co-founder & CEO of Sábia Experience, Guimaraes describes a recent project in which Sábia developed interactive games and simulations for client trainings, helping employees cultivate a shared vision, and increasing motivation. At the New Approaches to Audience Segmentation Conference, thought leaders in audience segmentation discuss advances in context aware information – messages delivered where, when and how we want them. New market segmentation strategies are necessary to reach online, multi-tasking audiences. In this context, segmentation is revealed as the first step to prediction. Understanding audience motivations leads to empowerment. http://mediax.stanford.edu/news/audience-segmentation

Published 2014-12-15 · Watch on YouTube ↗
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