MPC Money Supermarket Elephunk VFX Breakdown

From the creator

Check out MPC"s VFX breakdown featuring a 15ft CG elephant and his very funky dance moves in Mother"s latest Money Supermarket campaign! For more information, please see the details and links below: Official Website - http://www.moving-picture.com/ Facebook - https://www.facebook.com/Moving.Picture.Company Twitter - https://twitter.com/mpc_vfx Working closely with Mother and Smuggler director Guy Shelmerdine, MPC concepted and developed the 15ft tall mammal as a continuation of Money Supermarkets ‘save money, feel epic’ campaign, focusing on the comparison site’s car insurance offering. Kyle Harman-Turner and Martin Rose, Creative Directors at Mother wrapped it up below "Our ambition was simple: to make the most epic Money Supermarket film yet. To achieve that we turned to some key ingredients. We took the badass swagger of Samuel L Jackson in Pulp Fiction, the strut of John Travolta in Saturday Night Fever, a sprinkle of Michael Jackson in Billie Jean, served with the Single Ladies attitude of Beyoncé - and channelled them all into a 15ft African Bull Elephant and a slightly fat bloke from Coventry. We still can"t believe that we get paid to do this for a living." Working closely with Mother and Smuggler director Guy Shelmerdine, MPC concepted and developed the 15ft tall mammal as a continuation of Money Supermarkets ‘save money, feel epic’ campaign, focusing on the comparison site’s car insurance offering. Kyle Harman-Turner and Martin Rose, Creative Directors at Mot

Published 2014-11-17 · Watch on YouTube ↗
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