Movie Sequel Titles Shape Ticket Sales

From the creator

Professor Sanjay Sood says some movie sequels more successful with a new title than a sequential one. Visit UCLA Anderson School of Management http://www.anderson.ucla.edu/ Click here for more faculty videos from UCLA Anderson School of Management http://www.anderson.ucla.edu/x17273.xml

Published 2008-09-08 · Watch on YouTube ↗
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