Matthew Nisbet On Studying Audience Behavior | Big Think.

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Matthew Nisbet On Studying Audience Behavior New videos DAILY: https://bigth.ink/youtube Join Big Think Edge for exclusive videos: https://bigth.ink/Edge ---------------------------------------------------------------------------------- New campaigns often use the same techniques to communicate, however Matthew Nisbet points out that this involves more than simplification. ---------------------------------------------------------------------------------- Matthew C. Nisbet: Matthew C. Nisbet, Ph.D. is Associate Professor of Communication Studies, Public Policy, and Urban Affairs at Northeastern University. Nisbet studies the role of communication and advocacy in policymaking and public affairs, focusing on debates over over climate change, energy, and sustainability. Among awards and recognition, Nisbet has been a Visiting Shorenstein Fellow on Press, Politics, and Public Policy at Harvard University's Kennedy School of Government, a Health Policy Investigator at the Robert Wood Johnson Foundation, and a Google Science Communication Fellow. In 2011, the editors at the journal Nature recommended Nisbet's research as “essential reading for anyone with a passing interest in the climate change debate,” and the New Republic highlighted his work as a “fascinating dissection of the shortcomings of climate activism." ---------------------------------------------------------------------------------- TRANSCRIPT: Matthew Nisbet: Right, well, you know, the history of research and f

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