Marketing ROI Extends beyond the Bottom Line

From the creator

Professor Dominique Hanssens says brand building yields long-term benefits. Visit UCLA Anderson School of Management http://www.anderson.ucla.edu/ Click here for more faculty videos from UCLA Anderson School of Management http://www.anderson.ucla.edu/x17273.xml

Published 2008-09-09 · Watch on YouTube ↗
Availability and playback restrictions are controlled by the original channel.