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International Business Standards New videos DAILY: https://bigth.ink Join Big Think Edge for exclusive video lessons from top thinkers and doers: https://bigth.ink/Edge ---------------------------------------------------------------------------------- We invest trillions in companies that develop algorithms designed to play us for the sake of profits.Facebook algorithms, for instance, show us content that will provoke emotional responses. The algorithms look for "exploits" in humans, find how we establish rapport with others, and leverage it for marketing. ---------------------------------------------------------------------------------- DOUGLAS RUSHKOFF: Douglas Rushkoff is the host of the Team Human podcast and a professor of digital economics at CUNY/Queens. He is also the author of a dozen bestselling books on media, technology, and culture, including, Present Shock, Program or Be Programmed, Media Virus, and Team Human, the last of which is his latest work. ---------------------------------------------------------------------------------- TRANSCRIPT: DOUGLAS RUSHKOFF: Well, I'm actually the guy With the term media virus, in a book I wrote in 1994. And I look at viral media and weaponized memetics as kind of my problem child. I originally saw it as the province of the counterculture, that what we could do is identify these sort of unresolved issues in society and then nest in them and provoke an immune response-- so whether it's racism or poverty or corporate malfeasanc

Published 2012-04-24 · Watch on YouTube ↗
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