In goal pursuit, embrace friendly competition

From the creator

Szu-chi Huang’s research has shown that while positive feedback motivates you to start a goal, negative feedback is more likely to motivate you to finish it. As such, she says it’s wise to leverage friendly support as you start to pursue a goal and then lean into friendly competition later on. Doing so can help you push through to the end. Huang is a professor of marketing in the Stanford Graduate School of Business.

Published 2024-01-11 · Watch on YouTube ↗
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