How Wine Labels Are Designed

From the creator

Grabbing a bottle of wine can be an intimidating task. There are so many factors to consider: price, terroir, vintage, reputation, varietal. It's enough to give even the most serious oenophile pause. All too often, the choice ultimately comes down to the label. Winemakers know this. (It might hurt their pride a little, but they know it.) And, increasingly, they're looking for innovative ways to stand out on crowded store shelves by doing everything from incorporating augmented reality into their labels to designing labels to appeal to different age and demographic groups. "People buy with their eyes," said James Harder, co-founder of Tank Garage Winery in Napa Valley. "When I see something — I don't care if it's a new car or what — if the design is beautiful, I want one. I don't care what's under the hood. You're captured with that first moment." » Subscribe to CNBC: http://cnb.cx/SubscribeCNBC About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Connect with CNBC News Online Get the latest news: http://www.cnbc.com/ Find CNBC News on Facebook: http://cnb.cx/LikeCNBC Follow CNBC News on Twitter: http://cnb.cx/FollowCNBC Follow CNBC News on Google+: http://cnb.cx/PlusCNBC Follow CNBC News on Instagram: http://cnb.cx/InstagramCNBC Wine Labels Are A Secret Weapon For Vintners | CNBC

Published 2018-06-08 · Watch on YouTube ↗
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