How to Die Well

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New videos DAILY: https://bigth.ink Join Big Think Edge for exclusive video lessons from top thinkers and doers: https://bigth.ink/Edge ---------------------------------------------------------------------------------- There's a reason you can't stop your head boppin' to block-rockin' beats, and why you can't get a catchy song's hook out of your head. The Atlantic editor Derek Thompson lays down a spoken-word jam about the science behind music's appeal. Derek Thompson's latest book is Hit Makers: The Science of Popularity in an Age of Distraction. ---------------------------------------------------------------------------------- DEREK THOMPSON Derek Thompson is a senior editor at The Atlantic magazine, where he writes about economics and the media. He is a regular contributor to NPR's Here and Now and appears frequently on television, including CBS and MSNBC. He was named to both Inc. magazine’s and Forbes’s 30 Under 30 lists. He lives in New York City.     ---------------------------------------------------------------------------------- TRANSCRIPT: Derek Thompson: One of the questions that I set out to answer in the book is, why do we like what we like in music? What makes music catchy? Where do “earworms” come from? And to answer this really complex question I started with the simplest possible question, which is: what is music? Why does the brain process some sounds as cacophony and other sounds very clearly as song? And to start to answer this

Published 2011-05-20 · Watch on YouTube ↗
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