How to beat AI-driven custom pricing

From the creator

There are new concerns around how artificial intelligence might be used to set prices for products, such as airfare. It comes after Delta Airlines announced it was using AI to help adjust prices on some of its flights. Tim McPhillips takes a look at how to approach buying tickets and how all consumers can help guard themselves against AI-driven custom pricing. Watch PBS News for daily, breaking and live news, plus special coverage. We are home to PBS News Hour, ranked the most credible and objective TV news show.   Stream your PBS favorites with the PBS app: https://to.pbs.org/2Jb8twG Find more from PBS NewsHour at https://www.pbs.org/newshour Subscribe to our YouTube channel: https://bit.ly/2HfsCD6   Follow us: TikTok: https://www.tiktok.com/@pbsnews X (formerly Twitter): http://www.twitter.com/newshour Instagram: http://www.instagram.com/newshour Facebook: http://www.pbs.org/newshour   Subscribe: PBS NewsHour podcasts: https://www.pbs.org/newshour/podcasts Newsletters: https://www.pbs.org/newshour/subscribe

Published 2025-08-12 · Watch on YouTube ↗
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