How to Be a Great Journalist

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New videos DAILY: https://bigth.ink Join Big Think Edge for exclusive video lessons from top thinkers and doers: https://bigth.ink/Edge ---------------------------------------------------------------------------------- What is good journalism? For one thing, says PR strategist Matthew Hiltzik, it's responsible and it doesn't play into our cravings for instant gratification. When Hiltzik visited our video studio, he remarked that attention has become the currency of the digital publishing world. In order to keep site traffic peaking, some sites may prioritize the quantity of stories being published over their quality. The side effect? Reader fatigue. "I think that there's less of an understanding in the media about how damaging that potentially can be when they're dealing with serious subjects. Because they talk about them too many times. The minutia of every single tree being discussed instead of the actual impact of the forest can actually be very damaging," says Hiltzik. ---------------------------------------------------------------------------------- MATTHEW HILTZIK Matthew Hiltzik is the president and CEO of Hiltzik Strategies, a highly regarded strategic communications and consulting firm with offices in Manhattan and LA. He has worked closely with industry leaders in film, finance, sports, philanthropy, tech, music and entertainment and public affairs. As an attorney as well as a documentary producer, Matthew has enjoyed a fascinating career as the quintessent

Published 2011-06-10 · Watch on YouTube ↗
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