How Google is Reshaping Your Brain

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New videos DAILY: https://bigth.ink Join Big Think Edge for exclusive video lessons from top thinkers and doers: https://bigth.ink/Edge ---------------------------------------------------------------------------------- Virginia Heffernan has been hooked on the Internet since she first heard the sour-lemon screechy tones of dial-up back in 1979, and believes it to be among mankind’s great masterpieces. The journalist and author has watched digital culture evolve into a fully-fledged civilization that is richly detailed, with corners and compartments that are as different as all the world’s tribes. Heffernan doesn’t see the Internet as a "neurotoxin" and she urges people to stop feeling guilty about using apps and websites, as if they’re a cheat from real-world living; a way to waste time but not to spend it. She cares not whether people go online for business or leisure, only that they dive in wholeheartedly, use it with confidence and learn the lingo, style, and constraints of whatever platform they choose to be a part of. Business must be brave; individuals even braver. Don’t just mill around the sanitized designs of apps like Instagram and e-commerce sites, she says, wade in further to websites and platforms that feel foreign to experience the full humanity of a community that is different from you – but will adopt you if you drop the right syntax. Don’t half-ass it; become a digital native. Virginia Heffernan is the author of Magic and Loss: The Pleasures of the Interne

Published 2011-08-02 · Watch on YouTube ↗
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