How AI Is Changing Shopping

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Consumers' increasing use of AI for shopping ideas and deals is forcing retailers to scramble to stay ahead. Walmart and Target have partnered with OpenAI to let consumers shop its products through ChatGPT, and Amazon has created its own tools. CNBC's Melissa Repko and Gabrielle Fonrouge break down their reporting on why AI could upend shopping. Chapters: 0:00 - 0:15 Introduction 0:15 - 1:56 AI and shopping 01:58 - 2:57 Retail's tech challenges 2:59 - 4:02 What retailers are doing 4:03 - 5:30 Future of AI shopping Reporting by: Gabrielle Fonrouge and Melissa Repko Edited by: Darren Geeter Camera by: Jordan Smith Senior Managing Producer: Tala Hadavi Additional Footage: Getty Images » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision » Watch CNBC on the go with CNBC+: https://www.cnbc.com/WatchCNBCPlus About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to level up your AI skills? Sign up for Smarter by CNBC Make It's new online course, How To Use AI To Communicate Better At Work. Get specific prompts to optimize emails, memos and presentations for tone, context and audience. Sign up today: https://cnb.cx/47ELu8O Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/Instagra

Published 2025-12-12 · Watch on YouTube ↗
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