Does Sound Affect Taste? Try it yourself | Earth Science

From the creator

Greg foot creates an experiment from his kitchen to see if the sounds we listen to can affect the way we taste things. Subscribe: http://bit.ly/SubscribeToEarthLab ‘Bitter & Sweet soundscapes provided by sensory branding agency @condimentjunkie’ Footnote 1: Source: Zampini, Massimiliano, Spence, Charles “THE ROLE OF AUDITORY CUES IN MODULATING THE PERCEIVED CRISPNESS AND STALENESS OF POTATO CHIPS” Journal of Sensory Studie 19. 5 (2004) 347–363 Footnote 2: Source: Spence, Charles, Charles Michel, and Barry Smith. ""Airplane noise and the taste of umami."" Flavour 3.1 (2014): 2. Footnote 3: http://www.futureoffood.ox.ac.uk/people/charles-spence Welcome to BBC Earth Science! Here we answer all your curious questions about science in the world around you (and further afield too).

Published 2015-01-08 · Watch on YouTube ↗
Availability and playback restrictions are controlled by the original channel.