Deep Link Referrer Analytics for Google Search

From the creator

Try the codelab at https://g.co/dev/codelab-search-referrer. Whenever Google Search invokes your app, in addition to the deep link in your app, a piece of data called the referrer is also included. This information helps you differentiate between direct traffic, and referral traffic to your app coming from Google Search. In this video Jarek Wilkiewicz introduces the concept of the referrer and explains how you can integrate it with Google Analytics to gain a better insight into your app’s performance. For more information about Google Search for Developers, visit: https://g.co/DeveloperSearch Watch more Google Search for Developers videos here: https://www.youtube.com/playlist?list=PLOU2XLYxmsIKJztQt- R87yS7ORKu3QV1k Subscribe to the Google Developers channel at http://goo.gl/mQyv5L

Published 2015-12-01 · Watch on YouTube ↗
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