Dan Ariely on "Predictably Irrational" | Big Think

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Dan Ariely on "Predictably Irrational" New videos DAILY: https://bigth.ink/youtube Join Big Think Edge for exclusive videos: https://bigth.ink/Edge ---------------------------------------------------------------------------------- Ariely wanted to break out of the strict form of an academic paper. ---------------------------------------------------------------------------------- Dan Ariely: Dan Ariely is the James B Duke Professor of Psychology and Behavioral Economics at Duke University. He is the founder of The Center for Advanced Hindsight and co-founder of BEworks, which helps business leaders apply scientific thinking to their marketing and operational challenges. His books include Predictably Irrational and The Upside of Irrationality, both of which became New York Times best-sellers. as well as The Honest Truth about Dishonesty and his latest, Irrationally Yours. Ariely publishes widely in the leading scholarly journals in economics, psychology, and business. His work has been featured in a variety of media including The New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, Science and CNN. ---------------------------------------------------------------------------------- TRANSCRIPT: Question: What inspired you to write “Predictably Irrational”? Dan Ariely: So I don’t know how much academic papers you read, but they’re not exciting to read, and they’re not exciting to write. They’re very formulaic. They aren’t int

Published 2012-04-24 · Watch on YouTube ↗
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