Creating a style guide for...Everything!

From the creator

As YouTube approaches its 9th birthday, we finally created a comprehensive style guide. What took us so long? Join us as we talk about what it actually takes to define a brand book and style guide for a product that is defined by the entire world of content and arguably one of the most complex user-interface problems out there. As YouTube is finally coming into its own as a streamlined user experience, it's expressing its own unique brand voice while still managing to be a service for anyone, anywhere.

Published 2014-06-24 · Watch on YouTube ↗
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