Consumer trust and why it matters for business

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A survey from PwC revealed a striking disconnect: 90% of business executives believe consumers trust their companies, but only 30% of consumers actually do. PwC US Trust Solutions Vice Chair Wes Bricker joins Yahoo Finance Live to discuss how businesses can bridge this gap. Bricker notes that "the gap" between business leaders' perceptions and consumers' actual trust levels is "widening." He highlights the survey's finding that the more successful business leaders become in building trust with consumers, the more it enables them to "innovate" across their business and brand. "It matters to their bottom line." Consumers "are not uniform," Bricker emphasizes, meaning their needs and expectations will differ as well. Grasping the "importance of trust" starts with listening to consumers, he concludes. About Yahoo Finance: Yahoo Finance provides free stock ticker data, up-to-date news, portfolio management resources, comprehensive market data, advanced tools, and more information to help you manage your financial life. - Get the latest news and data at finance.yahoo.com - Download the Yahoo Finance app on Apple (https://apple.co/3Rten0R) or Android (https://bit.ly/3t8UnXO) - Follow Yahoo Finance on social: X: http://twitter.com/YahooFinance Instagram: https://www.instagram.com/yahoofinance/?hl=en TikTok: https://www.tiktok.com/@yahoofinance?lang=en Facebook: https://www.facebook.com/yahoofinance/ LinkedIn: https://www.linkedin.com/company/yahoo-finance

Published 2024-03-13 · Watch on YouTube ↗
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