Chipotle traffic slips as core customers pull back

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Chipotle's stock hit a new 52-week low on Friday, extending a rough year, as the chain reported another drop in traffic and said financial pressures are weighing on the fast-casual industry. Shares are down more than 45% this year, dragging its market value to roughly $43 billion. Chipotle said younger customers making under $100k have pulled back, a trend analysts pin to broader industry challenges, as its CEO said the core demographic for the company is choosing to eat out less.

Published 2025-11-07 · Watch on YouTube ↗
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