CGI VFX Spot : "Meridian" - by Analog Studios

From the creator

Check out this visually stunning VFX spot created for Meridian Automotive by the talented folks over at Analog Studios! For more information, please see the details and links below: CREDITS Client Meridian Audio - Automotive Creative Direction and Concept Castorini Ltd. / Marco Ammannati Director Marco Ammannati - - - PRODUCTION Producer @ Analog Studio Mike Turoff 3D/FX @ Analog Studio Arvid Niklasson Mike Merron Matt Chandler Simon Reeves, Tim Woods Nathan Bayliss Compositing @ Analog Studio Fabio Zaveti Nathan Bayliss 2D Animation @ Castorini Marco Ammannati - - - AUDIO Composer: Gregory Barbone Additional Musicians: Joyce Hammann - Violin Karen Waltuch - Viola Noah Hoffeld - Cello Surround Mixing: Michael Freyer Dolby 5.1 mixing and mastering at: Metropolis London - - - PROJECT OVERVIEW This commercial was commissioned by Meridian Audio Automotive and used both online as well as an "in car" Demo for the whole Jaguar and Land Rover vehicle ranges. For approximately 3 months, late into the night, they spent a great deal of time devising the idea, creating hand drawn storyboards and adding a truck load of references. These were followed by another 2 months of production. From a creative standpoint the trickiest thing was to elaborate on something hugely technical (and invisible), interpreting the brand positioning to be leaders in "redefining the possible". The journey of a matter so intangible such as Sound, tries to convey an emotion through an abstract voyage by giv

Published 2014-10-27 · Watch on YouTube ↗
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