CGI VFX Spot : "Companion" - by Frame

From the creator

Check out this great example of professional motion design in this work for Wacom created by the talented folks at Frame! Frame was approached by their agent Artbox in Amsterdam about a new job for Wacom for their world wide launch of the ultra secret new product, the "Cintiq Companion". It"s is a super tablet with proper computing power to do serious work on the go. They wanted to create a graphic motion inspired feel since this segment is very relevant in the light of the Companions capabilities. Storyboards were created, then animatics were made and then they started experimenting with animation. To get a better sense of the challenge ahead they created a full blown shoot creating a motion test for one shot only. This way they could get the pipeline figured out, including getting the technical challenges ironed out. Directed by Anders Shroder from Frame.dk we shot for four days in Amsterdam and Rotterdam. After the cut and pre-grade was approved we started creating specific style frames for the actual shot sequences. These were animated and integrated into the liveaction plates. Frame is located in the cold north of Denmark. With an international client base, and as the largest studio in Denmark, we make all kinds of clever stuff for screens of all sizes, be it commercials, broadcast promotions, films and digital projects. Check them out here: http://www.framestudio.tv

Published 2014-02-05 · Watch on YouTube ↗
Availability and playback restrictions are controlled by the original channel.