CGI VFX Breakdowns : "American Food 2" - by UVPH

From the creator

Check out this cool VFX Breakdown from the talented team at UVPH showing their work on the Great American Foodscape, which is a projection mapped video walk-though experience that is hosted by the USA Pavilion at Expo Milano 2015. For more information, please see the details and links below: Official Website - http://uvph.com/ Twitter - https://twitter.com/UVPHACTORY Facebook - https://www.facebook.com/UVPHACTORY See full credits here:http://www.usapavilion2015.net/exhibits/credits?company=uvphactory Seven of the experiences are projection-mapped video walk-throughs, complete with a UVPH-created soundscape. Along with Thinc, we’ve created a truly immersive and unique event on the ground floor of the pavilion; a combination of video, light, sound, and architecture, interwoven into a digital journey across the America’s diverse foodscape. UVPH chose to utilize a combination of live action, 2D animation, and 3D animation techniques to achieve an aesthetic that fit with the complex nature of the Great American Foodscape. The videos are divided into eight categories: An introductory video in the Vestibule, a video showcasing the changing foodways from an Italian immigrant’s perspective, the story of the distinctly different types of all-American-BBQ, the fast and hectic nature of America’s obsession with On-the-Go food to match our On-the-Go lifestyle, the quintessential American Food holiday—Thanksgiving, the current craving for healthy and traditional meals delivered in a Fa

Published 2015-08-22 · Watch on YouTube ↗
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