Cereal box prizes return, tapping into nostalgia and new audiences

From the creator

Cereal brands are bringing back in-box toys for the first time in a decade, featuring Disney characters. Toy expert Chris Byrne explains why the trend is returning and if it can last. ––– Subscribe to ABC News on YouTube: https://abcnews.visitlink.me/59aJ1G ABC News is your daily source of breaking national and world news, exclusive interviews and 24/7 live streaming coverage. https://abcnews.com Download the ABC News app for the latest headlines and alerts: https://abcnews.com/devices Connect with ABC News on social media: Facebook: https://www.facebook.com/ABCNews Instagram: https://www.instagram.com/abcnews TikTok: https://www.tiktok.com/@abcnews X: https://twitter.com/ABC Threads: https://www.threads.net/@abcnews WhatsApp: https://whatsapp.com/channel/0029VajTNakKWEKkXoAPIR11 LinkedIn: https://www.linkedin.com/company/abcnews

Published 2026-04-24 · Watch on YouTube ↗
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