Applebee's Shocking Comeback

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After years of struggling, 2017 looked like the end for Applebee's. The restaurant chain rose to popularity in the 1990s thanks to its affordable menu but had a tough time drawing diners back in following the 2008 recession. It tried to reinvent itself to appeal to millennial diners, but failed. However, in 2018, Applebee's made a shocking comeback. Here's how the company is using new leadership, cheap drinks, and a return to its roots to turn its sales around. ------------------------------------------------------ #Applebees #Restaurants #BusinessInsider Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit us at: https://www.businessinsider.com Subscribe: https://www.youtube.com/user/businessinsider BI on Facebook: https://read.bi/2xOcEcj BI on Instagram: https://read.bi/2Q2D29T BI on Twitter: https://read.bi/2xCnzGF BI on Amazon Prime: http://read.bi/PrimeVideo -------------------------------------------------- Applebee's Shocking Comeback

Published 2019-10-15 · Watch on YouTube ↗
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