2015 UCLA English Commencement

From the creator

The UCLA Department of English welcomed distinguished English alumna, Marla Provencio ‘79, as the keynote speaker for the 2015 English Commencement ceremony. As Executive Vice President and Chief Marketing Officer for ABC Entertainment Group, Marla Provencio oversees all marketing activities for ABC’s primetime, daytime and late-night lineups, while establishing the tone and brand for the network. Provencio started her career in 1979 as production coordinator at ABC. She has since spearheaded the launch of many hit series, including “Modern Family,” “black-ish,” “How to Get Away With Murder,” and “Marvel’s Agents of S.H.I.E.L.D.,” as well as “Grey’s Anatomy,” “Lost,” “Desperate Housewives,” “Scandal,” “Dancing with the Stars,” and “Shark Tank.” In recognition of her award-winning marketing campaigns, she was named Entertainment Marketer of the Year in 2005 and 2007 by Ad Age, and one of the top Hispanic marketers of the year by AdWeek’s Marketing y Medios Magazine.

Published 2015-06-24 · Watch on YouTube ↗
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