11. Customer Development and the Business Model Canvas

From the creator

Chuck Eesley discusses the customer development methodology and the business model canvas. In this video, he talks about how the scientific method can be applied to the process of entrepreneurship. Also discussed are some examples of ways to run experiments and the value of being balanced between optimism/pessimism and being persistent/flexible. Take the quizzes and find the rest of the course at http://eesley.blogspot.com Stanford University: http://www.stanford.edu/ Management Science and Engineering at Stanford: http://www.stanford.edu/dept/MSandE Stanford University Channel on YouTube: http://www.youtube.com/stanford

Published 2012-05-17 · Watch on YouTube ↗
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